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Article from the Times...

The damon dazzler is dental jewellery - the tiffany brace

My father’s fear of the dentist’s chair was such that he ceased smiling in the mid-Seventies and never resumed. Our family dentist was an unusually patrician individual for Birmingham, with a character that made one question what side he had favoured during the war. His greeting was always the same: “I had a cat called Hannah. It died.” Meanwhile, my siblings and I were busy developing our own dental practice. I excelled in the extraction of milk teeth; my brothers in the restyling of adult incisors by means of hoe, pitchfork and fist.

As a consequence, my teeth have a frilly, crazily-paved effect that I like to think lends me a piratical air. Until I have my photograph taken and realise that I too have no smile, merely a sub-Gioconda smirk. I am brooding on such matters as I enter the very temple of grins, rinsing and spitting distance from Harley Street. Elleven Orthodontics is all smiles. Big, fat, moodily lit, “You changed my life” simpers. Vast, cheesy, “Look at my fabulous teeth” beams. Hateful really, if the excitement about the transformations on offer wasn’t so infectious. Dr Neil Counihan showed me around, a droll and engaging character with beguilingly natural-looking choppers, the kind of stuff that Nature herself might knock out were she having a particularly good day. Neil trained in Blighty and the US, and worked in America for several years because he admired its can-do (as oppose to won’t-floss) attitude. He and his colleague, Dr Eric Tonge, decided to bring something of this attitude back home when they set up elleven 18 months ago. It has proved a tremendous hit, its elegantly appointed premises crammed with beautiful people making themselves that bit more beautiful (some even throw glamorous gnasher parties).

But this is a womb-to-tomb approach, with Counihan talking movingly of the life-changing effects that treatment can have on children, for whom bullying and erratic teeth go together like knees and playground concrete. The aim is deceptively simple: to create a smile to fit the face. In practice, this is a complicated business involving an analysis of bone structure, muscle formation, and strange, Jurassic-sounding words such as doliocphalic. Judging by the rogues’ gallery, the results are outstanding, something akin to plastic surgery, not merely sorting out teeth but entire faces. If Elleven had its way, chinless wonders would be a thing of the past, and we Brits would have to rely upon our passports to announce our nationality rather than stiff upper lips.

Various retraining methods are on offer - white wiring, Invisalign - but it is the Damon System that inspires the most fervour: a fast-acting (10-12 month), low-friction brace, light as a kiss. Counihan came by 40 sets in June and already the Damon dazzle has become established as a cool person’s Masonic handshake. It is a creation of exquisite, twinkling loveliness in which a diamond-style square rests provocatively on each tooth - dental jewellery, the Tiffany brace. My teenage years may be a long way behind me, but I find myself with an acute case of wire envy.

£125 for a half an hour consultation; Damon braces from £2,400-£4,850 (020-7487-2711; www.ellevenorthodontics.com)

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